Social Media Marketing
We offer professional social media advertising services in Perth, for businesses looking to drive conversions and generate brand awareness via social media.
Facebook Advertising Services
Over 2 Billion people actively use Facebook to connect, learn and discover. With such a wide audience, businesses of all descriptions can use Facebook to be discovered,
promote products and services, collect leads, offer information and boost sales. Our Facebook Advertising Service can help you transform your digital
advertising strategy using finely targeted, goal-oriented social media advertising campaigns.
How Facebook Advertising Can Help Your Business
A well thought out, professionally managed Facebook Advertising campaign has the potential to help your business:
- Increase likes and followers to your page through a widened reach
- Improve engagement on organic and boosted posts
- Increase referral traffic to your website via Facebook
- Build an audience of returning customers
- Collect data for new and potential customers
- Strategically drive up conversions
Instagram Advertising Services
Instagram is one of the most widely used social media platforms of today, and with its’ popularity, businesses are more frequently incorporating it into their advertising
strategies. We tailor our Instagram Advertising strategy to the specific needs of each and every business we work with, making sure you’re reaching
the right audience and delivering the right message to meet your goals.
How Instagram Advertising Can Help Your Business
Instagram’s advertising functionality allows business to showcase their brand, products and services to a wide network of users in a strategic, targeted way.
A strategic Instagram advertising can help your business:
- Increase reach and brand awareness
- Retarget interested customers
- Generate sales using Instagram shopping
- Generate a set of loyal customers
- Increase traffic to your website
Why Social Media Marketing?
Social media offers many benefits to your business, to increase awareness, target audiences and help generate a loyal customer base by creating and sharing targeting and valuable content.
Increase Brand Awareness
If you haven’t integrated social media into your marketing strategy, you could be missing out on some huge opportunities.
Given the popularity of social platforms such as Facebook and Instagram, it’s safe to assume that most of your potential customers are actively using social media, a lot.
So, what better place to get their attention than where they spend so much of their time?
Social Media Marketing is one of the most effective ways to increase your business’s online visibility and raise brand awareness.
Flexible and Cost-Effective
As an advertising strategy, social media advertising can be one of the most cost-effective solutions.
In terms of media spend, budgets can be tried, tested and adjusted to get the most out of your money, making your spending flexible, and realistic to your business’s goals.
Target Relevant Audiences
One key factor that sets social media marketing apart from other marketing strategies, is the ability to very strategically target your audience.
For example, audience functionalities within Facebook’s advertising platform allow you to target your audience based on a number of psychographics, demographics and geographic details, resulting in very specific targeting.
A properly targeted audience is a relevant audience, and a relevant audience is who’s going to convert.
Increase Website Traffic & Conversions
Marketing your products and services via social media is a great way to drive traffic to your website and increase customer conversions.
Part of your tailored social media advertising strategy will include developing a strong advertising message that encourages your audience to click through to your site and convert.
That can be anything from signing up to your newsletter or downloading your e-book through to booking a table for dinner or making a purchase.
Our Social Media Advertising Process
Initial Consultation and Audit
To ensure we run an advertising campaign that’s going to achieve the best possible results, we always start our social media marketing process by developing a detailed understanding of your brand and business offering.
During this process, we’ll thoroughly review your social media profiles as well as any past or existing campaigns that you’ve conducted.
We also analyse key competitors to see areas for improvement and opportunities we can capitalise on.
Develop Customer Personas
After we’ve developed a thorough understanding of who your business is and what you offer, we begin to focus on who your customers are.
Detailed audience targeting is one of they key benefits to advertising on social media. In order to accurately and most effectively display your ads to the right people, we evaluate your existing customer base and develop a primary customer persona(s).
This customer persona is applied to your campaign during the audience targeting set up, and works to ensure that your ad is being displayed the people most likely to convert.
Develop A Targeted Strategy
This strategy development part of the process is crucial to a successful social media advertising campaign.
This step allows us to completely map out the ad campaign from start to finish, including writing the ad copy, creating or sourcing the artwork/images/video, deciding on destination pages, calls to action, messaging techniques and so on.
we also begin selecting ad placements and campaign settings, developing a budget strategy and fine-tuning the location and audience targeting in preparation for the campaign build.
Implement Strategy & Campaign Set Up
Once our strategy is strong and we’ve mapped out all of the necessary details, we can begin building the advertising campaign.
For both Facebook and Instagram, this is done using the Facebook Business Ads Manager. If you don’t have an existing Ad Account attached to your business page, we can create this for you.
We build the campaign according to the developed strategy and in order to optimise performance, we then set up conversion tracking to track results.
Analyse, Monitor and Adjust
Something we always emphasise at Ailuros Digital is that an advertising campaign should never be approached with a ‘set it and forget it’ attitude.
Ongoing management is crucial to a successful campaign, particularly when is comes to valuable spending and return on investment.
This management process involves regularly analysing performance data and making the necessary adjustments to ensure you’re not underperforming or spending your money on dead-end leads.
Social Media Marketing FAQs
Read some of our commonly questions about social media advertising!
- How can you tell if your social media strategy is working?
- When it comes to social media advertising, success is subjective. Each business will have its own definition of “working” and each campaign will have its own objective. A great thing about social media advertising is that it can work towards a number of goals at the same time. For example, your primary goal may be to sell 30 tickets to an event, however during the process to achieve that, website traffic will increase, customer engagement will improve and likes on your page will grow. Overall, it’s important to keep in mind that not all success is immediately profitable, but the potential for it to be is very much there, given you know what you’re doing. Or given that you’re working with a team of experts like Ailuros Digital, who definitely know what they’re doing!