We are here to tell you that YES, a blog is definitely necessary for your business. Regardless of industry, business size, or writing experience, if you want to grow your business, reach new customers and be an expert in your field, you should start a blog.
Benefits of Blogging For Businesses
1. Blogs Keep your Website Content Fresh and Updated
Having updated and fresh content on your website is a positive sign to Google as it shows your website is active. Like the rest of us, Google doesn’t want to visit websites that haven’t had an update in the last 10 years. Consequently, if your website isn’t being updated, it will be indexed less frequently which could affect its rankings.
Updated content is also a positive sign to your visitors. If people go on your website and see you are posting new information, they know that your business is active. This creates greater trust and a reason for visitors to come back to your site again.
2. Blogs Can Rank in Google
We are all after that ever-evasive number 1 position in Google. Getting to the first position in Google can be difficult, particularly for highly competitive keywords. The benefit of a blog is that this page has the opportunity to rank in Google and help drive more visitors to your site.
If you are a small business, try targeting niche questions and topics that are specific to your audience. This will mean there is less competition, making it easier for your post to rank.
3. Blogs Encourage More Visitors To Your Website
One of the more obvious benefits of a blog is more visitors to your site! A huge part of getting your business out there is raising awareness and blogs can do just that. After reading your blog users may also browse your products and services.
So next time they see your business name they will recognise it. By getting more visitors to your site you increase the opportunities for future leads and sales.
4. Blogs Allow You To Showcase Your Expertise
Before a customer buys from you, they need to trust you. Writing a blog is one of the best ways to share your expertise and garner this trust.
Show your customers that you are keeping up with the latest news, staying ahead in your field and are completely transparent about what you do. This gives you a competitive edge which is crucial for success.
5. Get More Links to Your Website
Getting other websites to link back to yours is an important SEO strategy. If you write a fabulous blog that another website shares or refer to in their posts, you will get this much-needed backlink.
This can help improve your rankings in Google, increase your traffic and improve your site authority.
Tips on Creating a Great Blog
So hopefully by now, you are starting to understand just how beneficial blogs can be. But where do you even begin? There is no point churning out posts of little substance that won’t even get read. Here are some tips to get you started successfully:
1. Write High-Quality Content
Think about what content will actually provide value to your users and always keep the end reader at the forefront of your mind. Don’t just write a blog for the sake of it, otherwise, you will be wasting your time. Instead, focus on writing interesting and engaging content that answers common questions and topics people are searching for.
Think about your own interactions with your clients and common questions they ask you. For example, if you are a fitness clothing brand some great topics to write on could be exercises you can do at home to lose weight or a post on healthy lunch recipes.
2. Be Consistent With Your Posts
Be consistent and realistic with how many posts you do.
You want to take the time to create quality content, so if this means you can only do one post a month – that’s okay! Just make sure you stick to what you set and get in the routine.
3. Share Your Blog Posts on Social Media
The great thing about writing a blog is that it gives you content you can share on your social media. Make sure to share it where you can, including on Facebook, Instagram, Twitter, LinkedIn, email campaigns, etc.
Rather sharing on every platform at once like you may be tempted to, you should space out the posts. This allows you to promote it and generate traffic over a few weeks, without infuriating your audience with the exact same posts!
4. Find Interesting Blog Topics
As well as thinking about what common questions customers may ask you, try looking at the related searches in Google. This shows what is popular and what information people are looking to find.
Another tip is to look at what hashtags are trending on Twitter and Instagram. This can give you some insight into what topics are popular so you can create content around these.
While on social media, have a look at what kind of blogs are being shared and do your own spin on a similar topic.
5. Write an Eye-Catching Title
Stuck on what title to use? Here are some topic title templates you can use for just about any topic!
So, what are you waiting for! Get out there and start writing and before you know it you will start seeing results. If you need any help with content ideas or writing your blog, get in touch!