SEO is all about making your site more visible and building site authority, with benefits that won’t go away with time. Still not sure? Then have a read about our top 6 reasons why businesses need SEO:
1. SEO Creates Better User Experiences
User experience is all about creating easy to navigate websites, and this goes hand-in-hand with implementing a top-notch SEO strategy. There is a common misconception that SEO just focuses on search engines and algorithms. While it is important to understand how search engines work to help improve your rankings, if your website is not user-friendly, your site’s SEO will suffer.
Google has learned how to differentiate positive website experiences from negative ones. A quality SEO strategy incorporates user experience by making the website easy to use and navigate and provide fresh, up-to-date content, that is highly relevant.
One component of on-page SEO is optimising your heading structure. Headings play a similar function in SEO as they would in any other printed medium – they make it easy to read and follow. This makes it easier for both users and search engines to understand and skim over your content, to find the information they are looking for. By following best practices, such as including only one H1 heading, and having H2-H6 follow on in a logical hierarchy, you tell users and search engines the primary focus of your page and make it much easier to read. Without proper heading structure, there would be a lot more confusion!
Easy Site Navigation
It is crucial for SEO that your site is easy to navigate with links to relevant pages and logical menu structures. This is important not only for users but search engines too, as clean site navigation can help site links appear in your search engine results listing. Avoid using complex menu items, with too many pages as this can be highly confusing. Keep your menu navigation clean and logical.
We can all relate to the frustration when sites are slow to load, and the reality is most of your users won’t wait around. In fact, according to Google,
“As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%”.
Site Speed is a ranking factor in Google, and it is important that your site loads quickly on both desktop and mobile devices. Having a fast site speed will both with rankings and in creating a better user experience. To test the speed of your website, Google offers a free tool called the Google PageSpeed Insights tool.
2. SEO Builds Trust and Credibility
In the early days of SEO, websites could rank by taking shortcuts such as buying links and engaging in Blackhat techniques. But these days, it isn’t as easy as that, as the algorithms have become much smarter. Instead, you will find your rankings improving as you build trust and authority, by providing valuable content. SEO is not a short-term strategy; it needs to be earned and built over time. And likewise, the more recognisable your brand becomes online, the more trust consumers will have. In fact, according to Edelman,
“65 percent of people see online search as the most trusted source of information about people and companies”.
By improving your online presence, you are showcasing your brand as reputable and available to consumers.
3. SEO Makes Your Business More Competitive
“93% of searchers never go past the first page in Google” (Source: Forbes). What’s more, if you are in the top position, you’re receiving a click-through rate of around 30%, to around 10% in the third position, dropping substantially to less than 2% in positions 9-10 (Source: Smart Insights).
This difference in clicks, indicates that improving your position in Google, will make a substantial difference in how much traffic you are receiving on your site. If you want to stay ahead of competitors, you need to be fighting for those top positions. As you move up in rankings, you’ll earn more clicks, which means less for your competitors.
4. Get in Front of Customers Who Are Actively Searching for Your Products and Services
Unlike other forms of advertising, with SEO, you are getting your business in front of people who are actively looking for information and services related to your business. According to JoelHouse, “Effective SEO practices provide a conversion rate of 14.6%, for comparison, traditional methods of outbound marketing have conversion rates of about 1.7%”. Users searching on Google want information that is readily available to solve their query. This means there is much greater transactional intent and a higher likelihood that these users will convert to paying customers. By optimising for the right types of keywords, you can get your website appearing when it matters most.
5. Get Relevant Traffic with Local SEO
If your business services a local area, optimising your website for local SEO is a must! With an increase in mobile searches and voice search, users are actively looking for businesses within their local area. Optimising for local search involves choosing local keywords such as specific towns and areas. The great thing about optimising for these keywords is that they tend to be less competitive, making it easier for you to start ranking in your area. Using Google My Business, your business can feature in searches with a description, opening hours, photos, a location map and relevant information.
The other great thing about this listing is that it includes reviews. “93% of consumers say online reviews impact their purchasing decisions” and “91% of 18-34 year old’s trust online reviews as much as a personal recommendation”. These stats show how important local SEO is and brings us back to the point that SEO increases the trust and credibility of your business.
6. SEO Has Measurable Results
With so many free tools available, it is easy to measure and review your results to improve your strategy and ensure a high return on investment. This data is relevant not only to keep improving your SEO but to also understand your audience, what interests them and what they are looking for. Using Google Search Console, you can see data such as search terms, best-performing pages, mobile issues and indexability. On Google analytics you can see data about your audience location, what devices they use, what content performed well and much more. Using this data, it is easy to see exactly how SEO is helping your business grow.
These are just a few of the points about the benefits of SEO for businesses, and it only just scratches the surface, in reality, the list could go on and on. If you want to grow your business and reach new customers SEO is a must. If you haven’t started or are still confused about where to begin, we can help! Get in contact or have a read about what our SEO services in Perth involve.